The learner will be able to:

Compile and present a credit proposal and assess such a proposal in terms of both financial and non-financial information.

Specific Assessment Criteria:

Determine whether the learner:

Can develop a marketing strategy using product, price, promotion and place.
Can formulate a business strategy, implement and control a marketing strategy.
Can apply the strategic marketing planning process.
Understands the principles of marketing situational analysis.
Can perform a SWOT analysis.
Understands the application of an internal analysis in terms of Financial, shareholder, customer and employee.
Understands ways in which an organization can obtain sustainable competitive advantage.
Identify considerations required for an effective organizational design.
Understands global strategies.
Can develop a promotional strategy after a communication objective has been developed.
Understands sales management.
Can design a good sales organization.
Can identify and understand sales methods.
Understands how to service a customer’s needs and manage service within a business unit.
Can measure productivity and performance and apply appropriate incentives and rewards.
Can apply the sales planning process, manage sales territory and draw up a sales plan.

Integrated Assessment:

To ensure that all relevant material is effectively integrated, summative assessment integrating the cross-field and specific outcomes needs to be incorporated. Assessors must develop assessment instruments that adhere to the assessment criteria and adequately cover the Exit-Level Outcomes in relation to the purpose of the qualification.

Assessment strategy:

Continuous assessment by means of written assignments, projects, tests, case studies, seminars, tutorial exercises will be used to monitor learners’ progress and for remedial purposes.