1. Solve problems by means of exploring and critically evaluating abstract and personal situations.

2. Solve problems by generating alternative strategies for dealing with those problems

3. Demonstrate organisation and management skills and effective communication with others.

4. Collect, analyse, organise and critically evaluate information.

5. Show the use of science and technology effectively and critically.

Part I:

1. Compare and contrast the job content and challenges of the various types of medical representatives employed within the South African Pharmaceutical industry.

2. Explain the relationships that exist between the various organ systems and the factors that influence their well-being.

3. Demonstrate selling skills and the ability to successfully interact with customers in a practical environment

4. Demonstrate an understanding of the challenges faced by pharmaceutical companies operating within South Africa.

5. Demonstrate an understanding and knowledge of the various role players/stake holders in the South African Healthcare Market.

6. Distinguish between the responsibilities and the roles of the various healthcare providers and to explain how they contribute to and interact within the healthcare system.

7. Provide evidence of the ability to recognise and solve problems faced by medical representatives in the field.

Part II:

1. Demonstrate knowledge of the various organisations and people involved in healthcare delivery and an understanding of their needs and the challenges presented when selling to them.

2. Demonstrate the ability to operate in a responsible, professional manner and within the ambit of the various rules and regulations when performing the role of a medical representative.

3. Show an understanding of the clinical trial process so as to be able to discuss and utilise clinical papers to educate doctors and to sell pharmaceutical products.

4. Demonstrate an understanding of the distribution system and of the ability to operate profitably when selling to all levels of the system

5. Show the ability to analyse a customer `s practice so as to be able to develop an appropriate sales approach that leads to repeat business.

6. Show how to analyse and use market research data in order to prepare and implement a sales and route plan for the territory.

7. Demonstrate the ability to produce a plan that enables efficient use of time and effort and that results in achievement of agreed sales targets.

8. Be able to organise and run successful Continuing Medical Education meetings and other events.

9. Know how to apply theoretical knowledge and practical skills to effect a successful sale in the practical situation.

10. Demonstrate a working knowledge of the major disease categories and of the various treatment modalities employed to manage these conditions.

11. Demonstrate the ability to handle key accounts at all levels.

INTEGRATED ASSESSMENT

Assessment in the programme is based on integrated and continuing assessment with due consideration of the following principles:

Learning is best achieved when the learner is able to see the relevance of the concept.

Learning is improved through reflective practice where the learner is given the opportunity to apply concepts and reflect on what has been learnt.

Learning is enhanced if the learner is provided with the opportunity for regular assessment, which informs his/her learning

Small group discussion is an important feature of learning since it enables the learner to express doubts and build up confidence in a non-threatening environment.

Learners acquire insight into the assessment criteria which are considered important when asked to undertake their own assessment and the assessment of peers.

Assessment takes place through the assessment of the relevant unit standards and through assignments, with emphasis on continuous assessment during the learning programme.

Assessment entails 3 elements:

Formal end of course assessment
Continuing formal assessment
Continuing informal assessment

Formative and summative assessment are integrated.
The following quality assurance procedures form part of the overall evaluation and accreditation system:

Internal assessors, examiners and moderators
External assessors, examiners and moderators
Accreditation requirements and guidelines of the South African Pharmacy Council.
Requirements and guidelines of the further education and training quality assurance bodies (SAQA requirements)
An internal review as part of Health Science Academy `s quality assurance systems.