Associated Assessment Criteria for Exit Level Outcome 1:
Analyse the key perspectives of communication theory.
Critically examine the relevance of communication theories to varied contexts.

Associated Assessment Criteria for Exit Level Outcome 2:
Analyse the reciprocal relationship between strategic communication practices and organisational leadership.
Critically examine issues in strategic communication practices and organisational leadership common to both a South African and an international context.
Incorporate key ethical considerations relating to sustainability and corporate citizenship into communication practice.
Apply suitable theoretical frameworks and approaches to strategic communication and organisational leadership practices.

Associated Assessment Criteria for Exit Level Outcome 3:
Survey market conditions to forecast emerging opportunities for communication innovation.
Evaluate and select suitable approaches that will support innovative communication strategies in organisations.
Apply innovative communication strategies to contemporary organisational scenarios.

Associated Assessment Criteria for Exit Level Outcome 4:
Implement an appropriate research design to investigate an identified research problem.
Report on secondary research by means of a literature study that argues the research problem.
Analyse primary research data to produce research findings and interpret these findings with insight.
Write a research report that reflects the research conducted and that provides meaningful recommendations.

Associated Assessment Criteria for Exit Level Outcome 5:
Apply innovative problem-solving techniques to various contexts.
Evaluate a range of solutions to communication problems in a specific context.

Integrated Assessment:
Assessment Methods and Instruments:
Formative assessment:
Learning and assessment are integrated. Continual formative assessment is required so that students are given feedback on their progress in the achievement of learning outcomes. The scheme of work includes assignments, real-world briefs, a reflective internship journal and an integrated qualification portfolio based on the learning material and students are given feedback. The process is continuous and focuses on smaller sections of the work and limited numbers of outcomes.

Summative assessment:
Summative assessment is concerned with the judgement of the learning in relation to the Exit Level Outcomes of the qualification. Such judgement must include integrated assessments which test the student’s ability to integrate the larger body of knowledge, skills and attitudes that are represented by the Exit Level Outcomes as a whole. Examinations, projects, reports or equivalent assessments, such as a portfolio of evidence, assess a representative selection of the outcomes practised and assessed. Summative assessment also tests the student’s ability to manage and integrate a large body of knowledge to achieve the stated outcomes of a module.

Integrated assessments will be designed to achieve:
An integration of the achievement of Exit Level Outcomes in a way which demonstrates that the purpose of the qualification as a whole has been achieved.
The evaluation of learner performance which can provide evidence of applied competence.
Criterion-referenced assessment which is clearly explained to, and understood by, the students and which can be applied in the Recognition of Prior Learning.