| Activity | Questions Description | Mark |
| 1 | Explain the principles of impressive customer service in the context of a specific industry and organization. | 5 |
| Activity | Questions Description | Mark |
| 2 | Describe the Current theories of customer service | 4 |
| Activity | Questions Description | Mark |
| 3 | Describe how case studies are analyzed to identify instances of impressive customer service.
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5 |
| Activity | Questions Description | Mark |
| 4 | Explain how case studies are analyzed to identify instances of unacceptable customer service. |
| Activity | Questions Description | Mark |
| 5 | Explain the implications of poor customer service |
| Activity | Questions Description | Mark |
| 6 | What will be the consequence of non-compliance with the policy? |

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