A learner should provide evidence of learning competency (knowledge, skills and attitude) by means of the following:

1. A marketing mix and strategy for a pre-selected target market.
2. Marketing research report to support marketing management decisions and strategies
3. A communication message that will comply within the legal and ethic principles of mass communication.

Integrated assessment

Competence is achieved, through continuous assessment by demonstrating the ability to achieve the outcomes of the Qualification

Written tests and examinations.
Written assignments.
Practical projects.
Discussion group.

This will be supported by a module credit system, followed by a final exam on the modules for which credit was not obtained

Assessment documents are moderated to ensure that:

They conform to the scope and context of the competency as stipulated in the qualification
They are constructed in such a way that the Assessor assesses the critical outcomes applied, during the Learners activity performances, towards achieving an outcome.

Assessments are:

To include confirmation of the Embedded Knowledge component to ensure that the Foundational Competency is achieved
To be verified by Internal Verifiers to ensure valid, credible, true and fair results